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Involvement: CREATIVITY as of 10/2011 as CEO

Richard brings experience of business management, product development and sales in large blue chip organisations and private companies - across a number of geographies. He formerly managed the Middle East and Asia Pacific region for the Institute for International Research, providing information and & communications services to the telecommunications industry.

Before that, he was the Australian based Director of global publisher Reed Elsevier. Previously, he had been Business Development Director in the UK - responsible for new product launch and strategic planning.

After leaving university, he had joined IBM UK - and became their youngest marketing manager, working across technology sectors with insurance and airlines businesses in London and Sydney.

Richard holds an MBA from the London Business School.